The Brief:
Connell Consulting undertook a structured commercial due diligence of a nursery group covering both market-wide and site-specific factors.
Our approach combined in-market intelligence gathering with data-driven analysis to build a clear, independent view of commercial viability.
This included mystery shopping of local childcare providers, detailed market and catchment analysis, and the use of Freedom of Information (FOI) data to validate supply, capacity, and funding dynamics. These insights were complemented by fresh, targeted primary research, ensuring conclusions were grounded in real market behaviour rather than desk-based assumptions.
Key Findings:
Connell Consulting’s due diligence concluded that:
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The chosen location for the entry in to the UK represented a structurally attractive sub-market, supported by strong population growth and a rapidly expanding young family demographic
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There was clear headroom for a differentiated, high quality childcare offering at the proposed price point
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The business has an operating model that is well suited to UK market expectations, with limited adaptation required